The bundled services are going to be next breakthrough to acquire major user base and create competitive war between tech giants like Apple, Google, Amazon, and Microsoft. All the major tech giants except Apple, lack offering bundled subscription services and following is my suggestions for each of the Tech giants. Following strategy revamp will help respective tech giants to improve their user base and help acquiring unaccustomed users to paid subscription services.
| Amazon | Google | Microsoft |
Uniqueness | · Prime Subscription o Music Services o Prime Video for web series & Movies o Online shopping | · Android user base o Google Photos users o Google Drive users o YouTube users | · Office user base o Office application users o Affordable storage plan |
Features to be included | Online drive to upload and store files or photos | Unique feature like Spatial audio or Dolby Atmos | Online music and video subscription |
Driving Factor | Inclusion of Amazon drive to Prime Subscription | Bundled services like YouTube Premium + YouTube Music in Google One Storage plans | Bundled services with inclusion of Music and Video services to Office 365 subscription |
Hope the above comparison help the tech giants to revamp their strategy on bundled services and focus on acquiring unaccustomed users with attractive & reasonable pricing option. For more such articles and strategies, please feel free to check out the articles published in "G R Team Sites.
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