| Amazon | Google | Microsoft |
Uniqueness | · Prime Subscription o Music Services o Prime Video for web series & Movies o Online shopping | · Android user base o Google Photos users o Google Drive users o YouTube users | · Office user base o Office application users o Affordable storage plan |
Features to be included | Online drive to upload and store files or photos | Unique feature like Spatial audio or Dolby Atmos | Online music and video subscription |
Driving Factor | Inclusion of Amazon drive to Prime Subscription | Bundled services like YouTube Premium + YouTube Music in Google One Storage plans | Bundled services with inclusion of Music and Video services to Office 365 subscription |
Hope the above comparison help the tech giants to revamp their strategy on bundled services and focus on acquiring unaccustomed users with attractive & reasonable pricing option. For more such articles and strategies, please feel free to check out the articles published in "G R Team Sites.